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avatar for Rev. Mark Elsdon

Rev. Mark Elsdon

Rooted Good
Rev. Mark Elsdon lives and works at the intersection of money and meaning as an entrepreneur, nonprofit executive, author, and speaker. He is the author of, We Aren't Broke, about the use of faith-based property and investments for social enterprise and impact investing. Mark’s new book, Gone for Good? Negotiating the Coming Wave of Church Property Transition will be available for preorder in fall 2023.

Mark is cofounder of RootedGood, which supports catalytic and innovative church leaders working on property development, money and mission alignment, and social enterprise; executive director at Pres House and Pres House Apartments on the University of Wisconsin's Madison campus; and past president of the board of directors for Working Capital for Community Needs, an impact investing fund that provides microfinance funding to the working poor in Latin America.

Mark has a BA in Psychology from the University of California - Berkeley, a Master of Divinity from Princeton Theological Seminary, and an MBA from the University of Wisconsin School of Business. He is an ordained minister in the Presbyterian Church, USA, and lives in Madison, Wisconsin. Mark is an avid cyclist and considers it a good year when he rides more miles on his bike than he drives in his car.